(This is part 3 of 5 of a new series called “The Vivergy Difference”, which will go into detail on how we decided to build Vivergy)
This week, we are going to talk about how we apply the lessons from the anti-tobacco movement in the Vivergy site. If you did not get a chance to check out our summary of the incredibly successful secondhand smoke movement in the 1970s and 1980s, you can learn more here. We believe that this success can be emulated through a new movement catered towards local air that is safer for children to breath.
So what are some key takeaways from the secondhand smoke movement?
-The interpersonal component is huge. In other words, the fact that people who do not smoke cigarettes are still affected by the choices of cigarette smokers tends to bother the strong sense of independence that many Americans hold dear (knowingly or unknowingly)
-Those who are not able to defend themselves are at risk. This includes groups like children and grandmothers. These two groups have lungs that are not as capable of protecting themselves.
-Parents are the key leaders. Parents want to take care of their kids, and for many parents, cigarette smoke interferes with that interest. This is also the path to mass interest- a value that many parents hold and can agree upon.
Let’s pose a similar scenario and see what you think.
Suppose you are drinking a soda, and I approach you and say, “Hey! You should not be drinking that soda. It can lead to all sorts of nasty stuff like diabetes”.
You might reply, “Well, I know it is unhealthy, but it is just one soda, it is not going to cause very much harm. Leave me alone.”
Let’s imagine we live in a slightly alternate reality. In this reality, when you drink a soda, your child automatically gets the harmful health effects rather than you.
In this reality, perhaps you might think twice about drinking a soda. Do I really need this? Can I go with water instead this time? Is it really fair for me to be putting my child at risk for a frivolous desire such as soda drinking?
(perhaps your reaction to this scenario might be a good determinant as to whether or not you would enjoy Vivergy!)
Let’s tie this back to Vivergy. We offer users statistics such as “Based on today’s air quality, living in your area will be equal to living three months of the year with a smoker”. This has a couple distinctions over a traditional environmental message. First, it is customized to every community across the United States, and updated hourly. We are not trying to ask individuals to consider a long-term, large-scale environmental phenomena, but rather, the air that their children are breathing right now. Second, it is meant to be a fundamentally human phenomenon. Air pollution causes asthma attacks, and you can actually witness an asthma attack. From an individual’s limited perspective, it is hard to determine when you are actually experiencing the impacts of an environmentally-harmful phenomena. If you want to know more about air pollution, let us know! Tweet @vivergy and email us at info (at) joinvivergy.com
-The Vivergy Team